Norwich Union is predicting annual equity release sales to double to £2.4 billion over five years.
It has made a number of predictions as part of a report on the sector compiled to celebrate its 10th anniversary in equity release on 16 November.
Norwich Union believes that the market will see referral deals where consumers can access equity release products via large high street banks and building societies. This will build on an existing trend and lead to significant growth in this market over the next 10 years.
With these new entrants, the total value of equity release sales could double to £2.4 billion and a large number of new qualified intermediaries could enter the sector. However, as they raise the standard of equity release provision, it is likely that advisers who only ‘dabble’ in the sector will withdraw altogether and refer enquiries to specialist companies.
With key market drivers such as lack of pension funding, longer retirements and the government encouraging consumers to fund themselves, Norwich Union predicts that the quality of existing products will be improved upon.
As a consequence of the rise in indebtedness, Norwich Union foresees the introduction of products that enable consumers to transfer directly from a residential mortgage into an equity release plan. It believes that these are likely to be provided by the existing players in the equity release market, “as they have the expertise and back office systems to administer them”.
With one in three consumers over 55 still owing money on their mortgages, Norwich Union believes that they are likely to be hugely popular and of real benefit to consumers.
As equity release becomes an increasingly accepted retirement funding tool, Norwich Union believes that traditional pension and inheritance tax planning specialists will add this product to their ranges – via white label deals with existing providers.
It also believes that the government is also likely to become more involved in this market as it starts to work more closely with consumers and providers to solve the UK’s retirement funding crisis.
The type of property that people can use for equity release is also likely to widen – however with certain inherent stumbling blocks – this move may not happen for several years.
Anthony Rafferty, head of marketing, post retirement at Norwich Union, said: “We have been one of the leading providers in this market for 10 years and have seen many developments and changes. We have helped over 80,000 customers release £2.8 billion worth of housing equity, which has significantly improved the quality of retirement for many consumers.
“Going forward, we see the market doubling over the next five years and truly coming into its own as a mainstream retirement planning tool. With big high street names offering these products to their customers, more intermediaries gaining the necessary qualifications and equity release innovations taking into account consumers changing needs – the future for this market is bright.”
Over this period the average value of a property used for equity release has moved from being almost £40,000 (1999) more expensive than the average property to just over £22,000 (2008). This shift clearly shows that thousands of ordinary UK homeowners are now using these products to help fund their retirement – equity release is no longer simply for those with huge houses and relatively high property values.
Over this period, Norwich Union has also seen significant product innovations as lifetime mortgages dominated the market and drawdown mortgages were introduced. Drawdown products that allow consumers to reserve a ‘pot of equity’ to release in the future now account for almost 60% of Norwich Union’s sales – highlighting the importance consumers place on flexibility.
As the market has grown and developed over the last 10 years, Norwich Union has also found that distribution channels have expanded and developed with more intermediaries entering the market, direct sales forces growing and some financial services partners on the high street entering referral deals.
Filed under: Equity Release, Mortgages, Property | Tagged: drawdown mortgages, lifetime mortgages, retirement | Leave a comment »
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