Lead exchange marketplace LeadPoint has teamed up with rapid learning company Knexus to promote lead generation.
“According to the IAB, lead generation is one of the fastest growing sectors of online advertising,” said Nick Chapman, LeadPoint UK managing director. “Despite this trend, the majority of businesses in the UK still don’t know what lead generation is and how to use it. We are excited to have the opportunity to work with Knexus to help educate the market and put lead generation firmly on the marketing map.”
Knexus offers an extensive programme of live webcasts – one hour, rapid learning opportunities on important digital marketing topics. They work with a variety of industry experts to deliver targeted insights about digital marketing to some of the world’s biggest companies such as B&Q, Dell, Cadburys, Norwich Union, Shire, GSK and Shell.
Chapman and head of marketing Justin Rees will be involved in a number of live webcasts and other rapid learning opportunities. The lead generation webinars will cover a whole range of topics including how the industry works, how much do leads cost and the future of lead generation. The first Webinar can be viewed at LeadPoint’s lead generation blog.
Graeme Foux, founder and CEO of Knexus said: “Lead generation is an important and growing aspect of Online Advertising that our users want to learn about. Nick and Justin combine deep expertise and day-to-day experience working with brands in this specialist area. We’re very pleased to harness these talents to deliver quality, actionable ideas and insights for Knexus customers.”
Filed under: Intermediaries, Mortgage Leads | Tagged: leadpoint
